CRO Nexus gives founder-led businesses a working Chief Revenue Officer. We find where revenue leaks between your ads, website, analytics and sales team, fix it with evidence you can check, then run the growth plan alongside you.
Where revenue leaks, from first click to follow-up
Ten real findings from 2026 audits
Ad spend
Google Ads optimising for baskets. 11 add-to-basket conversions on record, 0 purchases.
Shopping ads promised free returns. The shop's own policy said the customer pays.
Being found
Every page told search engines not to index it.
Page titles cut off in results, showing half the business name.
Enquiry
Every contact button pointed at a form that had been deleted.
Several different labels for the same action, so no clear next step.
Measurement
Every analytics event marked as a conversion. 99.64% of sessions counted as converting.
Purchases arriving in GA4 with a value of zero.
Follow-up
The published contact address sat on an inbox nobody could open.
Admin rights on personal accounts, and a registrar unable to reach its owner.
Not a score out of 100. Specific faults, in your own accounts, with the evidence attached.
of sessions counted as conversions, because every analytics event had been marked as a key event.
purchases in the Google Ads data the campaigns were bidding against. They were optimising for baskets.
countries a shop shipped to with no returns policy set in Google Merchant Center.
deleted form behind every contact button on our own previous website. Nobody noticed, because nobody clicked.
Diagnose, fix, then run. Most clients start with the audit, because strategy built on broken numbers goes wrong quickly.
1. Diagnose
A read-only check of every system your revenue depends on, with each finding evidenced and ranked by impact.
2. Fix
The full audit, then the fixes you approve, made by us and checked on your live site.
3. Run
Ongoing, part-time revenue leadership from someone who runs revenue for a living.
Founders usually weigh four options when revenue stalls. Here is how they differ in practice.
| Compared on | CRO NexusAudit, fix and run | Full-time CRO hire | Marketing agency | Fractional exec network |
|---|---|---|---|---|
| Senior commercial ownership | Yes, from a serving CRO | Yes | No, owns its own channels | Yes |
| Checks the whole chain, from ad click to closed deal | Every audit covers ads, search, site, analytics, CRM and ownership | Depends on the person | Usually one or two channels | Varies by exec |
| Hands-on in GA4, Tag Manager, Google Ads and Meta | Fixes made directly, one at a time, and logged | Rarely | In the channels it runs | Varies by exec |
| Consent and privacy built in | Led by a CRO from a data protection software company | Depends on the person | Not usually its remit | Varies by exec |
| How you pay | Fixed price for the audit and fixes, then monthly if you want ongoing leadership | Salary, benefits and often equity | Monthly retainer | Day rate or retainer |
| Who you deal with | Noel Crabbe, directly | One executive | An account manager | Whoever you are matched with |
Swipe the table sideways to see every option.
Based on how each model typically works. Individual firms and people vary, and the right answer for some businesses is a full-time hire. We'll say so if it's yours.
Five steps, the same every time, so you always know what is happening and what has changed.
We confirm what access already exists before asking you for anything.
Nothing changes. Every finding comes with its evidence and an impact ranking.
Nothing your customers can see changes without your yes.
One change at a time, each recorded with before, after and how to undo it.
Checked on the live site, then handed over with a baseline to measure against.
You deal with a serving Chief Revenue Officer, not a junior consultant working from a template.
Noel runs revenue at PrivacyEngine, a Dublin data protection software company, and has spent over a decade leading sales, marketing and revenue operations in SaaS and professional services. He also founded ParenThing, a co-parenting app for separated families, so he knows what it is to be the founder doing the selling.
Working inside a privacy software company shapes how CRO Nexus works. Consent is checked properly, data is handled carefully, and nothing is tracked that doesn't need to be.
CRO Nexus takes on a small number of clients at a time.
Anything else, ask on the intro call.
A Chief Revenue Officer who works with your business part-time. You get one senior person who owns sales, marketing and revenue operations together, without hiring a full-time executive.
Founder-led businesses in Ireland and the UK that already have customers and are spending money on a website, ads or a sales team, but can't say with confidence what is producing revenue. Recent work includes a Shopify ecommerce brand and a professional services firm.
No. The audit is read-only. Nothing visible to your customers changes without your approval, and every change is logged with how to undo it.
Named user access to your own accounts, such as GA4, Tag Manager, Search Console, your ad platforms and your website admin. We check what already exists before asking for more, and you remove our access at the end.
No, and be wary of anyone who does. We record a baseline before changing anything and review against it afterwards, so you can see exactly what moved.
The audit and the fixes are fixed price, quoted in writing after a short intro call, so you know the full cost before any work starts. Fractional CRO work is a monthly fee for an agreed number of days.
Tell us what you sell, who buys it and what prompted you to get in touch. Noel replies personally, with a straight answer on whether we can help.